J.Crew is known for it's preppy, fashion-forward clothing and stellar customer service. Their stores are always well-stocked and organized. Cheerful lighting and up-beat music entice shoppers to browse and try-on. J.Crew's website provides their clothing at just a click-away. Like the store, the site is well-organized and is easy to navigate.
But what makes J.Crew a great business? Well, behind every great business is an even greater public relations department, and J.Crew is no exception.
One of the main public relation tactics used by the company is the casual, comfortable environment they try to promote.
A good example of this is seen in their branding relations. J.Crew is partnered with different brands and sells their merchandise in store. Some examples include Ray-Ban sunglasses, Cosabella intimates, and Rainbow footwear. To let the customer know why J.Crew sells "other" brands, they have posted discreet signs near the product to explain why they like them. For example, Essie nail polish is usually displayed by the register to promote impulse purchases. A sign by the polish proudly displays "Essie Nail Polish" with a paragraph explaining why J.Crew likes Essie. The tone of the paragraph is extremely casual and friendly, as if it's your friend explaining to you why they decided to buy Essie. Not only does this promote the sale of the polish, but having the comfortable jargon helps to promote a trust with J.Crew and what products they endorse. "If we love it, so will you," is the company's intention.
Another example is the promotion of J.Crew's own merchandise. Here is a video of the company's latest line.
This video, along with the rest in the series, can be seen on their website. This tactic is a creative way to promote their newest line to customers.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment